Attaining critical mass is notoriously difficult for online platforms, and many online communities fail because of this. A common feature of most successful communities, are threads, which are found on forums, Facebook, and on Quora, among other places.
In this paper Agent-Based Simulation was used to examine the impact of variations in thread-structures on growth and critical mass attainment.
What was found was that threads perform better than no threads at all, and indented thread-structures that allow users more control over what to read, improve engagement even further.